The 3 R’s of Summer Vacation and What You Can Learn From Them
Summer vacation is usually my favorite time of the year when I get a chance to rest, relax, and renew myself (the 3 “R’s”). This summer I was dealing with a whole different set of “R’s” that have some great lessons that you can apply to your business.
R #1 – “Reinventing” – As I was headed into my annual month-long break this year (Usually I take the month of July to relax up North) I knew that things were just not the way they normally have been. Our current economic situation is really weighing heavily on many of you – I know that because when I talk to clients it seems to be one of the most frequently discussed subjects. I know in the other businesses I also own (outside of MarketingPlanGuide.com) there have also been huge changes in the last 90 – 120 days days. Getting new customers is just getting harder and harder because people are holding on to their money longer.
At the end of June I was just about to put the finishing touches on a new program that I wanted to launch as soon as I returned in early August. I didn’t get finished becuse I just kept collecting more and more data regarding the subject and I really felt that I was on to something big. What I realized, just before I left on June 30th, was that if I was going to teach these new concepts to you I was also going to need a major overhaul of how I was operating. I went into the vacation with marching orders for my team that we had some major reinventing to do – and quickly. I was looking forward to my “thinking” time on the deck of my lake home to process through these changes as well.
So application #1 for you is – are you willing to reinvent yourself when you see signs that things aren’t working the way they used to? So often we hold on to the past and want to just keep on doing things the same way.
R #2 – “Roadblock” – Often times we experience roadblocks that keep us from moving forward, especially when it comes to a major overhaul of our business. I had such a roadblock occur on July 1st when we had a major wind storm blow in to our property and knock down about a 1/3 of our trees. Day #2 of my summer break and now we are faced with a monumental clean up. We had no power for 9 days and basically had to work most of the time cutting down trees, moving brush and hauling it away. So much for my “thinking” time. The only time I had was to work outside and rest. After 9 days the power came back on but the work continued on and on for the remainder of the month. I even have been back up the last several weekends trying to finish the clean up. It was really a war zone.
This put us off track for our reinvention, but it helped my family learn a lot about team work. Often it was difficult to get the kids to cooperate, but when they did – we really did accomplish more (We kept repeating the acronym for TEAM, “Together Everyone Achieves More”).
The takeaway for your business is – How can you get your team to work together when there is a roadblock? The roadblock itself is hard enough, but when your team is not on board it makes it that much more difficult. Fortunately, my MarketingPlanGuide team really stepped up to the plate to help get our reinvention moving in the right direction. As a result, in early August we were able to launch a brand new MarketingPlanGuide.com website, put the finishing touches on our new training program we will be releasing shortly, and get ready to launch our new members site. All big initiatives that happened with a great roadblock in the way.
R #3 – “Restart” – After so much change in such a short period it has been difficult to get a new rhythm going. We all experience a version of this when we head into fall. While I wanted to make formal announcements about all of these new parts of MarketingPlanGuide.com, I seemed to be waiting for just the right time to do just that. Instead, now I have simply launched the new site with no big announcement, and will introduce our other two initiatives in the next few weeks through our normal conversations with you. This post represents just getting restarted after all the craziness of the past two months. And it feels good to be back!
What are you waiting for to get started with right now? What roadblocks are you facing? Do you feel it is time to reinvent what you are doing, based on the current economic conditions?