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Steve Jobs – The Iconic Marketer

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Can You Copy The Iconic Marketing of Steve Jobs? Most will agree that Steve Jobs was one of the best marketers ever.  He took electronic products that are often made into commodities after their introduction and commanded premium prices for them.  He introduced innovation after innovation.   He had a large percentage of his customer base believing that his products...

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3-Step Process For Boosting Your Traffic With Online Video

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I was introduced to Lewis Howes a few years ago when he was teaching how to use Linked-in before most people were even on it.  Through Lewis I was introduced to James Wedemore, a graduate from one of the top film schools, who is now crushing it by using video marketing techniques, specifically driving traffic to you website through YouTube video marketing. Watch...

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Amazon’s New Kindle Game Changer

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Amazon.com has announced two new Kindle e-readers in the 2-digit price range. This is really huge news in the fast growing E-reader market. The new $79 Kindle and $99 Kindle Touch are sure to ramp up the use of these kinds of devices as the sub-$100 price point will open the pages of these readers to a whole new market. Pricing does matter.  This will help Amazon...

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Local Marketing: Does The 5 Mile Rule Apply To Your Business?

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Many geographically-based businesses get the majority of their clients from within 5 miles of their location.  While we know this is typically true for businesses such as restaurants, gas stations, and other convenience-based companies, many other types of businesses also fall within this rule and don’t realize it. When I do target market studies with...

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Google Wallet Ad Features Seinfeld Actor

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This is a great ad featuring Jason Alexander as Seinfeld’s George Costanza (and his infamous overstuffed wallet), for Google Wallet, the new smart-phone payment system being slowly rolled out by Google.  After you’ve had a few laughs you can start to think what does this mean for me and my business?  Why is Google – the search giant – stepping into...

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Teaching The Next Generation

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As we grow older in life we need to start thinking about how we are going to transfer our knowledge on to the next generation. I am really excited about a side project I am working on to do just that. It is called, “The Business Course” and it is designed to teach home-schooled high school students how to start a business. The course goes from concept to...

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