Marketing Questions You Should Always Ask

in Blog | 4 comments

I love riddles and the game “20 Questions” because they use the power of asking questions to solve a problem.  I was thinking about how much marketing your business or organization is similar to games like those. I wondered, as a consultant, could you solve a marketing problem or create a marketing plan based solely on asking questions?

The question is, “What questions would you ask?”  Of course, you would ask things like “How are you unique?” and “who is your target audience?”

But what other questions are important?  What marketing questions would you ask that you don’t know the answer to and, if you are a consultant or marketing manager, what questions would you ask your clients or team members? 

That is my question for you – I’d love to hear your answers in the comments below.



  1. I would ask the question: What are you trying to achieve? What are your goals and objectives? This will help to achieve your end results and map how you will get their.

    what has worked in the past and what has not work for your business? How can you tweak this into your marketing plan.

    Anna M. Barba-Poindexter

    February 21, 2013

    • Great questions Anna. Knowing the goals are critical.

      February 22, 2013

  2. Outside of the standard questions you mentioned, I like to learn more about the intimacy the consumer may experience with the product I’m considering to launch to hone my messaging. As such, I would ask:
    1. When do you use/consume the product? Usage occasion?
    2. What emotions do you experience with the product?
    3. What need does the product satisfy?
    4. Are their items you would typically purchase or consume with this product?
    5. What alternative product would you purchase if this product wasn’t available?


    February 22, 2013

    • Steve these kind of customer-focused questions are excellent.

      February 22, 2013

Post a Reply

Your email address will not be published. Required fields are marked *