How To Conduct A S.W.O.T. Analysis
Is Your Competition Going to Crush You?
Or Will You Beat Them to the Punch Because You Are Better Prepared?
Let’s face it – It’s a dog-eat-dog world out there and the competition in your industry is only going to get tougher.
How do successful companies fight off the competition and emerge on the top of their market? It involves being tough and being UNIQUE. The foundational concept for all marketing plans is to develop the Unique Selling Proposition (U.S.P.)
Developing a Unique Selling Proposition
One of the ways that you can work toward developing a Unique Selling Proposition is by doing a S.W.O.T. Analysis.
S.W.O.T. stands for “Strengths, Weaknesses, Opportunities, and Threats.” This is a common exercise done by businesses as a way to assess their market and their own potential. It’s not the only way you can develop a U.S.P. but it is a useful exercise when assessing any market.
Knowing Your Competition
Knowing your competition is critical to establishing yourself within an industry.
It is essential to have as much information about your entire industry, so that you can make informed decisions about your own position in the marketplace. This is where a S.W.O.T. Analysis comes into play.
A S.W.O.T. analysis looks at four dimensions of your company and of your biggest competitors.
The dimensions are self-explanatory. They are also grouped into two opposite pairs: Strengths/Weaknesses and Opportunities/Threats. When you gather the data you need for the S.W.O.T. analysis you can record it using a four-squared table or box, with Strengths and Weaknesses listed in the top two quadrants and Opportunities and Threats in the bottom two quadrants.
In this brief 10 page report, which you can download immediately after you check out from the shopping cart, you will learn:
– What you want to know about your competition
– Developing a research scenario
– Where to find information about your competitors
– Opportunities and Threats
– S.W.O.T. Analysis exercise and worksheet
Order your S.W.O.T. Analysis Report and worksheet by clicking the “ADD TO CART BUTTON”